In 1956, the Center for Studies in Higher Education (CSHE) was founded as the first research institute devoted to the study of systems, processes, and institutions of higher learning. Dedicated to promoting an interdisciplinary view of the role of higher education in the public sector, it focuses on all aspects of the policy landscape from the international arena to the California community. As part of its programming, each semester it hosts a colloquium series of lectures and discussions about the issues facing higher education today. Open to the public and covering a wide array of topics, the CSHE enlists of the help of Berkeley Audio Visual (BAV) to record and publish the events. We spoke with Airdri Stoddart, the manager of BAV’s, to talk about the collaboration between the two organizations in hosting the lectures for as wide an audience as possible.
Berkeley AV handles the production and broadcasting of many of the campus’ events. As Airdri explained, on any given day, BAV might be filming up to 5 events that could be as long as 1 to 2 hours. After an event is recorded, captioning or other accessibility related steps are added to the recording, and it is packaged and prepared for the customer to upload to their website or by BAV to YouTube. The event technology for these events is usually simple enough: one or two cameras with a staff member manning each and the option for an additional technician to coordinate audio. In the case of CSHE colloquium events, an accessible recording of the event is posted on the CSHE website, the ETS channel on YouTube, as well as UCTV.
Our newly-appointed Chancellor, Carol Christ, was in charge of CSHE from 2015-2016 and Airdri described her vision as one where the lectures and discussions were as available possible to as many people as possible. This vision continues today. When asked whether an hour-long video about higher education policy was the best way to reach as many people, Airdri explained that the views count or digital reach wasn’t the primary objective. A video might have only 60 views on YouTube, but several of those views might be stakeholders, decision makers, or even just members of the interested public that learned a thing or two because of it. BAV is a partner with whoever wants to broadcast an event and publish it for general consumption. They are flexible and capable of recording in any kind of environment, from the Academic Innovation Studio in Dwinelle Hall to the Social Science Matrix in Barrows Hall and everywhere in between.
At a time where it is imperative for members of the higher education community to break down the barriers that divide us and build bridges between different departments and disciplines, video series like the ones hosted by Berkeley AV and the Center for Studies in Higher Education are a prime example of the culture of collaboration here at Cal. Going forward, Airdri is excited to see the incredible talent that the Berkeley brand can attract to campus and is eager to see where the technology leads. She thanks the professionalism of her team and how they manage to handle so many request and support so many aspects of campus with their technology needs.